404 page

A/B testing

Abandoned cart

Abandoned cart email

Accessibility

Acquisition email

Ad auction

Ad extension

Ad formats

Ad group

Ad spend

Agency

Algorithm

Alt text

Anchor text

Applause rate

Area chart

Artificial intelligence (AI)

Attribution

Attribution project

Automated bidding strategy

Autonomous marketing

Average daily budget

Average order value (AOV)

Average session duration

Awareness stage

BOPIS

Backlink

Behavioral data:

Best sellers report

Bid

Bid modification

Bidding strategy

Big data

Blog

Blogging

Bounce rate

Brand

Brand advocacy

Brand awareness

Brand awareness metrics

Brand equity

Brand evangelists

Brand identity

Brand position statement

Brand safety

Brand voice

Brand voice guidelines

Branded content

Branding

Breadcrumbs

Brick-and-mortar

Broad match

Broken link

Bucket testing

Budget spend

Business goal

Business-to-business (B2B)

Business-to-consumer (B2C)

Call to action:

Campaign:

Cart abandonment rate

Cart abandonment:

Cell

Change management

Chatbot

Chronological Feed

Click

Click-and-Mortar

Click-to-Open Rate

Closed Captions

Color Contrast Ratios

Comma-separated values (CSV): A file format in which a comma is placed between each data value in the file

Competition

Complaint rate

Confidence interval

Confidence level

Consideration stage

Consumer-to-business (C2B)

Consumer-to-consumer (C2C)

Contact page

Content buckets

Content marketing

Continuous metrics

Conversion

Conversion paths

Conversion rate

Conversion rate optimization

Conversion stage

Cookie

Copy

Cost per acquisition (CPA)

Cost per action (CPA)

Cost per click (CPC)

Cost per thousand impressions (CPM)

Cost per view (CPV)

Crawl

Crawlers

Crawling

Creatives

Cross-channel attribution

Cross-selling

Curriculum vitae (CV)

Custom audiences

Customer acquisition

Customer acquisition cost (CAC)

Customer engagement

Customer journey

Customer journey map

Customer lifetime value (LTV or CLV)

Customer persona

Customer persona barrier

Customer persona goal

Customer referral

Customer relationship management (CRM) system

Customer retention rate

Customer satisfaction (CSAT) survey

Customer service

Dashboard

Data

Data analysis

Data analytics

Data anonymization

Data bias

Data ethics

Data privacy

Data pulling

Data reporting

Data storytelling

Data visualizations

Data-driven attribution

Data-ink ratio

Dead stock

Demand

Demographic targeting

Demographics

Digital advertising

Digital channel

Digital marketing

Digital shopping cart

Dimensions

Discrete metrics

Display ad

Display campaign

Domain

Dropshipping

Duration

Dynamic remarketing

E-commerce

E-commerce platform

E-commerce point-of-sale (POS) system

E-commerce store

E-commerce strategy

E-commerce website development

Earned media

Elevator pitch

Email body

Email copy

Email marketing

Email marketing provider

Email marketing report

Email marketing strategy

Engagement

Engagement marketing

Event

Evergreen content

Exact match

Experiential marketing

External link

Featured snippet

Federated Learning of Cohorts (FLoC)

First click attribution

Flight

Follow-up interview

Follower

Footer

Forecasting

Forward rate

Frequency

Frequently asked questions (FAQ)

Fulfillment service

GIF

Generalist

Geographic segmentation

Goal-based automated bidding

Google Ads

Google Analytics

Google Business Profile

Google Display Network

Google Merchant Center

Google Search Console

Google Trends

Google knowledge panels

Googlebot

HTTPS

Hashing

Hashtag

Heat map

Histogram

Home page

Horizontal bar chart

Hypertext Transfer Protocol Secure (HTTPS)

Impression

In-house

Inclusive marketing

Incremental sales

Index

Indexing

Influence

Influencer

Influencer marketing

Influencer marketing platform

Influencer-generated content

Informative report

Insight

Insight report

Interest

Interest targeting

Internal link

Internet troll

Key performance indicator (KPI)

Keyword

Keyword research

Keyword stuffing

LTV to CAC ratio

Landing page

Last click attribution

Law of diminishing returns

Lead

Lead generation

Lifetime ROAS

Lifetime value (LTV)

Line chart

Linear attribution

List growth rate

List-based remarketing

Live View

Live chat

Local SEO

Local search

Location targeting

Lookalike audience

Loyalty stage

Macro conversion

Macro-influencers

Manual action

Manual bidding

Margin of error

Market research

Market size

Marketing automation

Marketing funnel

Marketing goal

Marketing mix models

Marketing return on investment (ROI)

Maximum bid

Media mix

Media mix models

Media plan

Mega-influencers

Meme

Merge tag

Meta description

Metric

Micro conversion

Micro-influencers

Microblogging

Minimum bid

Mobile-friendly webpage

Monthly active users

Multi-channel customer service

Multivariable testing

Multivariate testing

Nano-influencers

Navigation bar

Negative keywords

Net Promoter Score (NPS)

Net Promoter Score (NPS) survey

Net profit

Net profit margin

Newsletter

Nofollow link

Off-season

Omnichannel

Omnichannel communication platform

On-season

Online advertising

Open captions

Open rate

Open-source

Operational report

Optimization score

Optimization score

Order fulfillment

Organic results

Organic search

Organic social media

Owned media

PESTLE analysis

Paid media

Paid results

Paid social media

Pain point

Pay-per-click (PPC) advertising

Payment service provider

Performance Planner

Performance goal

Performance marketing

Performance reporting

Personalization

Personalization tag

Personalized advertising

Personally identifiable information (PII)

Phrase match

Pie chart

Pillars of social media marketing

Pivot table

Pixel-based remarketing

Podcast

Point of diminishing returns

Points model

Portfolio

Post-purchase communication

Potential reach

Power grid

Predicted lifetime value (pLTV)

Predictive analytics

Preliminary interview

Preview text

Primary research

Privacy policy

Product analytics

Product conversion rate

Product description

Product detail page (PDP)

Product recommendation engine

Product sourcing

Product viability

Promoted post

Promotional email

Property

Psychographic data

Python

Qualified traffic

Qualitative data

Quality control

Quantitative data

Quarter

Query

Rank

Reach

Real-time analytics

Real-time marketing

Redirect testing

Referral

Remarketing

Remarketing ad

Replenishment emails

Repurposing content

Responsive display ad

Responsive website

Resume

Retention email

Return on ad spend (ROAS)

Return on investment (ROI)

Return policy

Return rate

Revenue-per-click

Rewards program

Rich results

Rule of Seven

SMART

STAR method

SWOT analysis

Schema

Screen enlargement application

Screen reader

Search algorithm

Search campaign

Search engine

Search engine marketing (SEM)

Search engine optimization (SEO)

Search engine results pages (SERPs)

Seasonality

Secondary research

Secure Sockets Layer (SSL) certificate

Segment

Segmentation

Session recording

Shopping campaign

Sitemap

Smart Shopping campaign

Smart bidding

Smart campaign

Social ads

Social listening

Social listening tool

Social media

Social media algorithm

Social media analytics

Social media calendar

Social media engagement

Social media marketing

Social media report

Social media sentiment

Social media target audience

Social share

Social testing

Software-as-a-Service (SaaS)

Spam

Specialist

Spend-based automated bidding

Spend-based model

Split testing

Stakeholder

Stakeholder map

Statistical significance

Stock keeping unit (SKU)

Strategy

Structured data

Structured query language (SQL)

Subdomain

Subject line

Subpage

Subscription model

Suggested bid

Supply chain

Tactic

Tag management system (TMS)

Target audience

Targeted location

Terms of service

Theme

Third-party cookies

Tier-based model

Tone

Total LTV

Touchpoint

Traditional advertising

Traffic

Transferable skills

Transport Layer Security (TLS) certificate

Tweet

URL

UTM

Unique selling proposition (USP)

Unsubscribe rate

Upselling

Usability survey

User experience

User-generated content (UGC)

Variables

Variants

Vertical column chart

Video campaign

Visitors

Visual hierarchy

Web accessibility

Webinar

Webpage title element

Webpage title element

Website prompt

Welcome email