Looking to increase sales? Need more quality leads? Google Ads campaigns quickly attract qualified leads to your business.

Google Ads (formerly Google Adwords) is the best scalable and measurable advertising channel that shows your message to people who are looking for what you have to offer. Whether you're just starting out or want to improve your existing campaign, ZD specialists take all aspects into account. your Google Ads campaign (Google Adwords).

How Google Ads (Adwords) works:

The Google Ads platform allows a company to display ads at the top of specific Google search results. It works on a pay-per-click basis, where advertisers pay only when someone clicks on their ad. Each time Google searches, advertisers have the opportunity to show their text ads at the top of search results. Location depends on the relevance of the search term, the amount the advertiser is willing to pay per click, and the Quality Score.

Ads appear in different places on the search results page, including at the top and bottom of the page, and in the "Other results" section of Google Maps. Higher placements get more views and are given to the highest-priced advertisers. Advertisers set a maximum bid for the keyword and daily budget. Once your budget is spent, your ads will no longer run until your advertiser replenishes your budget.

What does ZD do?

We develop an individual strategy for you. (Who to target, keywords, ads, etc.)

We care about the technical aspects. (Tracking, analytics, accounts, etc.)

We are developing your keyword list. (Research, competitive analysis, full list)

We are creating a page to capture potential customers. (Dedicated one-page website that converts visitors)

We create your ads. (Multiple titles, descriptions, suggestions, etc.)

We are launching your campaign. (Bids, targets, metrics, and reporting)

We track and optimize. (A-B testing, setup and change)

We communicate. (Reports and regular updates calls)

Continuous management of a successful Google Ads campaign includes monitoring. Removing ineffective keywords, managing bid amounts, and other optimizations ensure that you get the best results from your advertising investment.

Google Ads FAQ:

1. Who is Google Ads Advertising Management for?

Google Ads Professional Advertising Management should be used by any company that does not have its own expert.

2. What is pay-per-click (PPC)?

Pay-per-click is an online advertising format in which advertisers place online advertising but pay only when a potential customer clicks on their ad. Advertisers set limits on how much they are willing to pay (pay) per click, and set a maximum daily budget. Their ads appear until the budget is spent.

3. How does pay-per-click (PPC) work?

Each time Google searches, advertisers have the opportunity to display text ads at the top of search results. This gives you a unique opportunity to focus your advertising on micro-goals and show your ads only to people who are looking for your product or service and just when they are looking for it. Ad placement depends on the relevance of the search term and the amount the advertiser is willing to pay per click. Typically, any company can "bid" the highest amount for a keyword and appear in position «1.

4. How is the cost-per-click determined?

This works like an auction, where the highest bid advertiser's ads are shown to potential customers at the price they set. Most search terms show multiple ads, as well as ads from higher bid advertisers. Typically, advertisers can rank first for a keyword (search term) if they are willing to pay more per click than their competitors for that search term.

5. Does it work?

Google advertising will bring you customers. Two key questions: 1. How much will they cost, 2. How much income do customers give, what is the value of the customer? The cost of engagement is a variable that is influenced by many factors, including how competitive your industry and your market are, as well as your product or service, prices, and your ability to convert leads into customers. Once you run the campaign, you'll see data on the cost of attracting a customer, so the question is, "What is the value of the customer?" If these two variables are favorable - a reasonable purchase price compared to the value of the customer, then you have a winning formula for Google Ads! The only way to determine these numbers is to take a test and see what those numbers will be for you.

6. How much are your services?

We charge a one-time setup fee to set everything up (see below, which includes a setup fee), and then the monthly management fee depends on your monthly advertising costs. You pay the actual cost of advertising directly to Google. How much does Google Ads cost? To get an idea of ​​how competitive your industry and location is, go to Google and enter into Google what your potential customers would do. (Example: "New buildings in Lviv"). The number of advertising competitors (at the top of the search results and at the bottom) is an indicator of how competitive your business is. If there are 3 or 4 ads - they are marked with the icon "Advertising", this is an indication that your space is competitive. The cost of a click is also affected by the value of the customer you are trying to attract. High-value prospects (such as potential real estate clients) are usually more expensive, and the cost-per-click can be $ 2-3 or more. We use $ 500-600 as a guide for the minimum monthly budget for Google Ads. (cost of advertising and our advertising management fee).

7. What does the installation fee cover?

Initial call to learn more about your product or service, target audience and competitors

Set up and optimize your Google Ad Manager account

Evaluate what competitors are doing with Google ads, including keywords and suggestions

Develop a special advertising strategy based on your goals and monthly budget

Develop the best keywords related to your business

Create a landing page that people will see after the ad

Creating an ad (3 sentences of text in Google)

Set up Google Ad Accounts as needed

Launch your campaign in the Google Ad Manager interface

8. What does your monthly advertising management service cover?

Continuous monitoring of results and management to make sure you get the best results from your ad, because you pay for each click, including:

Monitor results on an ongoing basis

Create new advertising messages and / or landing pages

Test new ads and / or landing pages

Make changes to optimize your campaign and get better results

View results with you during regular updates.

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